10 best AI marketing tools + key features and pricing

Contents

Anyone working in marketing knows how interdisciplinary and broad the field is. And how dependent we all are on powerful marketing tools to make our initiatives as precise and effective as possible. From research and analytics tools to scheduling and AI writing tools – we need all this (and more) to excel at our work.

And with AI technology becoming more mainstream in the last year or so, everyone is looking for new ways to use it to tackle all their marketing tasks.

Let’s take a look at some of the best AI marketing tools for different areas of marketing and see which tool would be the best for your team’s needs.

1. HubSpot – Best for building personalized relationships with customers with the help of AI

If you work in marketing, you’ve heard of HubSpot. Its wide range of marketing, sales, and customer service tools made the company into the leading CRM solution on the market. Though the Hubspot isn’t completely AI-focused, it incorporates various AI technologies to make your marketing efforts more personalized and improve targeting.

For example, you can streamline marketing processes, personalize customer interactions, and optimize marketing campaigns. Plus, HubSpot’s AI-powered tools analyze data from various sources and provide actionable insights, automate repetitive tasks, and improve overall marketing efficiency. It’s one of the leading content automation tools for marketers.

Key features

• Lead scoring and segmentation – AI-powered lead scoring system identifies the most promising leads based on their behavior, interactions, and demographics.
• Personalization – AI-driven personalization features recommend personalized content, emails, and offers that resonate with individual leads and customers.
• Predictive analytics – AI algorithms predict future marketing trends, identify potential opportunities, and forecast campaign performance.
• Content optimization – AI-powered content optimization tools help optimize blog posts to landing pages.
• Chatbots and conversational marketing – HubSpot’s AI-driven chatbots use natural language processing to deliver personalized responses to customer queries.

Pricing

Hubspot offers various plans:

• Marketing Hub Professional – Starting at $800/month.
• Marketing Hub Enterprise – Starting at $3,600/month.

2. Filestage – Best for automating your review and approval process

Every marketing team needs a good review and approval platform. Filestage incorporates AI assistants and automation to help guide your review process from start to finish.

Key features

• Review Agents – Help speed up approvals by checking content against brand guidelines.
• Automated reminders – Set due dates for each file and send automated reminders.
• Automated due dates – Automatically assign due dates to ensure timely reviews.
• Automations for project templates – Pre-populate reviewer groups each time you create a project.
• Review decision automations – Trigger automated actions based on stakeholders’ review decisions.

Pricing

1. Free plan for freelancers.
2. Starter plan for $199/month.
3. Business plan for $329/month.
4. Enterprise package with custom pricing.

3. ChatGPT – Best for AI-generated content

ChatGPT is one of the first AI writing tools designed to engage with customers in real time and assist in lead generation.

Key features

• Content generation – Understands context and generates various forms of engaging content.
• Customer support chatbots – Implement chatbots for customer support.
• Personalized messaging – Tailors marketing emails and advertisements.
• Market research and insights – Analyzes data to extract valuable insights.
• Lead qualification and nurturing – Automates follow-up messages and content recommendations.

Pricing

• Plus – $20/month per user.
• Team – $25/month per user.
• Enterprise – Custom pricing.

4. Salesforce Einstein – Best for predictive analytics and personalization

Salesforce Einstein is an AI platform within the Salesforce CRM suite, delivering predictive insights and personalized recommendations.

Key features

• Predictive lead scoring – Analyzes historical data for lead conversion likelihood.
• Personalized content recommendations – Delivers targeted messages and offers.
• Behavioral segmentation – Automatically segments customers based on behavior.
• Predictive email marketing – Adjusts email strategies based on engagement data.
• Automated campaign optimization – Monitors campaigns and adjusts in real time.

Pricing

Add-ons available starting at $75/month per user.

5. Google Analytics – Best for advanced marketing analytics

Google Analytics tracks and reports website traffic and user interactions, providing a comprehensive view of online presence.

Key features

• Advanced audience segmentation – Automatically segments website visitors.
• Predictive analytics – Forecasts future trends based on historical data.
• Automated insights – Surfaces meaningful insights from data.
• Conversion probability modeling – Predicts visitor conversion likelihood.
• Smart campaign optimization – Integrates with Google Ads for optimizing ad campaigns.

Pricing

Google Analytics is free for all users.

6. Semrush – Best for AI driven keyword research and analytics

Semrush is a powerful SEO tool that uses AI for keyword research, content marketing, and PPC advertising.

Key features

• Keyword research and analysis – Provides actionable insights for keyword optimization.
• Competitive intelligence – Gathers data on competitors’ activities.
• Content optimization – Identifies gaps in content and improves readability.
• Advertising campaign management – Uses AI to adjust bidding strategies.
• Social media management – Streamlines tasks for social media marketing.

Pricing

• Pro plan – $129.95/month.
• Guru plan – $249.95/month.
• Business plan – $499.95/month.

7. Sprout Social – Best AI tool for automated social media management

Sprout Social helps manage, analyze, and optimize social media presence with AI features.

Key features

• Social listening and sentiment analysis – Monitors social media conversations.
• Smart scheduling – Identifies optimal post times.
• Automated customer support – Streamlines engagement on social media.
• Performance analytics – Automatically analyzes social media metrics.
• Predictive analytics – Anticipates future trends on social media.

Pricing

• Standard plan – $199/seat per month.
• Professional plan – $299/seat per month.
• Advanced plan – $399/seat per month.
• Enterprise plan – Custom pricing.

8. Optimizely – Best AI marketing tool for experimentation

Optimizely helps optimize digital experiences through A/B testing and personalization.

Key features

• Experimentation and A/B testing – Analyzes experiment results.
• Personalization and behavioral targeting – Delivers tailored user experiences.
• Predictive analytics – Identifies user behavior patterns.
• Continuous optimization and iterative learning – Refines strategies over time.

Pricing

Optimizely offers multiple plans but exact pricing is available upon inquiry.

9. Mailchimp – Best AI tool for email marketing

Mailchimp is a popular email marketing platform with AI productivity tools to optimize campaigns.

Key features

• Personalization and segmentation – Highly-targeted email campaigns.
• Predictive analytics – Analyzes campaign data for insights.
• Automated email campaigns – Triggers emails based on subscriber actions.
• Content recommendations – Optimizes images and headlines based on performance.
• Audience insights – Visualizes engagement and demographics.

Pricing

• Essentials plan – Starting at $12.30/month.
• Standard plan – Starting at $18.93/month.
• Premium plan – Starting at $331.29/month.

10. Drift – Best conversational AI marketing tool

Drift provides conversational AI tools to enhance engagement and lead generation.

Key features

• Conversational AI chatbots – Engage visitors in real-time.
• Lead qualification and routing – Identifies qualifying leads.
• Personalized messaging – Adjusts responses to visitor preferences.
• Predictive analytics – Analyzes user interactions and detects intent.
• Automated email marketing – Automates follow-up email sequences.

Pricing

Drift offers Premium starting at $2,500 per month, with more details available upon inquiry.